Friday, October 31, 2014






Disasters: Chernobyl

Map of Ukraine and Belarus

In 1986, the workers at Chernobyl 4 decided to run tests to determine if the cooling system could keep the reactor core cool in the event of an electrical power outage in the time between the power outage and back up generator support. The scientist, Alexander Amikov, believed that the turbines could keep enough energy going to keep the water cooling pumps working for a 30-50 second delay before the emergency generator would kick in. One error made was the the engineers working on the reactor were specialists in electric generators not nuclear reactors and they were not informed on the proper safety measures of the reactor. The test was carried out with lack of communication and coordination among the staff performing the test and the staff who were supposed to keep the reactor safe. There was a lack of safety precautions used,due to a culture not focused on them due to Cold War isolation, that led to steps being taken that left the reactor unstable and at risk on top of the poor reactor design used only at Chernobyl. A power surge occurred that resulted in explosions and an almost complete destruction of the reactor.   



Chernobyl reactor before the April 1986 accident. 

A large dose of radioactive material was released as gas and also in small fragments of nuclear material. The release of this intense radioactive material lasted for 10 days, which decreased astronomically after the graphite fires were able to be put out. It is the largest uncontrolled radioactive release into the environment. The environmental decomposition is now considered to be in an equilibrium state though the radioactive cesium will be going through radioactive decay for another 300 years.. Thirty people were killed in the three months following the disaster; two people were killed on site due to the explosion and twenty eight killed due to acute radiation poisoning. The only threat to public health recognized was the rise in thyroid cancer in people exposed to the radiation. Most of the Northern Hemisphere was exposed to some sort of radiation. People living within a 30 kilometer radius of the accident were evacuated after a couple weeks, but by that time many of those people had received high doses of radiation to their whole bodies and thyroid. It is estimated that 1,000 people were exposed to very high levels of radiation, 600,000 emergency workers, and also over 4,000 children who drank contaminated milk who also developed thyroid cancer were effected by the accident with another 7 million people believed to also have been effected. 


chernobyl 1986

The disaster at Chernobyl  urged nuclear power companies all over the world to strengthen safety precautions and nuclear reactor designs. This disaster, although the most serious nuclear power accident in history, is not something that is at risk for occurring again because most nuclear power companies have/had better designs and infrastructure in their operations. The monetary damage is estimated to be in the hundreds of billions of dollars because of resettling, healthcare, research into contaminated food, power loss, toxic waste clean-up, radiation monitoring, and the direct damage from the accident. More than 5,700 acres of farmland were contaminated and an estimated 5 million people live in a contaminated area currently, but there is no evidence that anything harmful is occurring. 


 


Many species in Chernobyl have been changed due to the high levels of radiation. Some scientists say Chernobyl will not be ready to be inhabited again for another 20,000 years. 

Chernobyl shortly after the explosions and reactor meltdown occurred. 



25 Facts You May Not Know About The Chernobyl Accident


Wednesday, October 15, 2014

The Globalization of Starbucks


Globalization

Starbucks

Starbucks is an American global coffee company that is based Seattle, WA. It is the largest coffeehouse company in the world. The coffee and other products sold by Starbucks are consumed all over the world; in 63 countries with around 20,737 stores worldwide. The company was pretty popular in Seattle when it began in 1971 and eventually spread to the world powerhouse that it is. The marketing strategy of Starbucks that had led to this explosion throughout the world is that of making sure Starbucks is an experience worth the money and also by building brand recognition and loyalty. At one point in the development of Starbucks, on average, new stores were being opened every day. The first store to open outside of North America was in Tokyo, Japan. This then led to the company entering into the UK market. The globalization of Starbucks brought a few things to the world. The whole world was given the idea of a "coffee experience," not just the purchase of a cup of coffee. This created an explosion of similar coffee chains who have tried to recreate the idea of purchasing the experience and the coffee. Another aid in the spread and popularity of Starbucks is that their Globalization teams change the look and feel of each store for the cultural setting they are in. 

In China a company called Shanghai XingBake Cafe Corp Ltd, a start-up company that wanted to cash in on the Starbucks frenzy, was sued by Starbucks for using the same name that Starbucks' Chinese name is, XingBake. The trademark dispute ended when a Chinese court ruled in Starbucks' favor. Starbucks had a similar dispute with companies in Ethiopia. 

Starbucks has a goal, found on their website, to have all of their coffee ethically sourced by 2015. They work with programs such as C.A.F.E (Coffee and Farmer Equity) and Conservation International to ensure that most of their coffee is procured with social, economic, and environmental standards. Starbucks buys their coffee beans from around 300,000 different growers. Starbucks bought a farm in Costa Rica, where they have coffee farming education centers and have urged their farmers to use safe standards like C.A.F.E. 

Click to enlarge







*I don't want this video here, but alas it will not budge so there

File:Starbucks Map.jpg

A map of all of the countries that have Starbucks stores and outlets in the world. 




Why are pictures so hard to format on Blogger.


Why is everything so hard to format on Blogger.